Client: Phia Salon Branding Logo, Letterhead, Envelope, Business Card + Service Menu Objective Phia is based on the idea of being upscale, yet down-to-earth and a “snob-free” zone. So I wanted to come up with a look to match their view of themselves. The logo can appear two different ways. The ‘O’ with the leaves or the company with the leaves. The leaves represent the natural products and environmentally friendly atmosphere while the ‘O’ is singled out to represent the ayurvedic balance, fun, integrity, and sustainability.